The title of the collection "Dazed and Confused" is a tribute to one of our favourite coming of age movies. For us this collection really feels like the coming of age of the brand. More diverse and mature colours and the addition of the optical collection.
For this year’s lookbook we went to the capital of sunny Portugal to shoot our 2016 Spring-Summer collection ‘Dazed & Confused’. With renowned london based photographers Gus & Stella and models Jaleesa and Gabriel we explored the colourful streets of Lisbon and ate a lot of Pasteis de Nata.
The sound of fado music and delicious weather created the perfect working environment and after not too long we managed to get the shots we were looking for. As we were going for ‘serious, but not too serious’, we ended up in the ocean and made a perfect last day.
If you ever go to Lisbon, give us a shout and we’ll give you some good tips for where to go!